What are Google Console, Google Analytics, Google Trends, Google ads, Google Tag Manager, and Google Merchant Center?

Rizvan Saatov
2 min readFeb 17

Google Console, Google Analytics, Google Trends, Google Ads, Google Tag Manager, and Google Merchant Center are all tools or platforms developed by Google for various purposes related to website and online business management. Here’s a brief overview of each one:

Google Console (formerly known as Google Webmaster Tools) is a free platform that allows website owners to monitor and maintain their website’s presence in Google search results. It provides various data and insights, including search queries, crawl errors, and backlinks, to help optimize the website’s performance in search engines.

Google Analytics is a free web analytics service that tracks and reports website traffic, user behavior, and other important metrics. It helps website owners understand their audience and improve their website’s performance through data-driven insights.

Google Trends is a free tool that allows users to explore the popularity of search terms over time and across different regions. It can be used to identify emerging trends, analyze consumer behavior, and inform marketing strategies.

Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to create and display ads on Google search results pages, YouTube, and other websites that participate in Google’s ad network. It offers various targeting options and bidding strategies to help advertisers reach their desired audience and achieve their marketing goals.

Google Tag Manager is a free tag management system that allows website owners to add and manage tracking and marketing tags on their websites without having to edit the website’s code directly. It simplifies the process of implementing and managing various marketing and analytics tools on a website.

Google Merchant Center is a tool that allows e-commerce businesses to upload and manage their product data for use in Google Shopping ads and other Google services. It helps businesses reach potential customers who are searching for products to buy and provides a way to manage and update product information across various Google platforms.

Rizvan Saatov

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